About Us

Because financial advice should feel more like a discussion with a trusted friend than a sales pitch.

Our Story

Rhiannon Robinson has been a professional in the financial services industry for more than 20 years, which included 18 years a a practising financial adviser.

In 2013 Rhiannon returned to the University of Melbourne to undertake a Masters of Business Administration (Professional). While studying business in depth from a variety of different angles and disciplines Rhiannon began to see financial services with fresh eyes. She recognised that traditional financial services weren’t meeting the needs of many women, and she was determined to do something about it.

In March 2015 Finance Women was launched with a the aim of addressing the barriers women face with a goal to empower women to take control of their finances, through high quality information and support.

Finance Women now attracts clients from all walks of life. From 30 year old professional women building their careers to retirees thinking about the next phase of life; from business owners to stay-at-home mums. What unites the clients of Finance Women is their desire to find a professional support, who can help them on their terms, understand the practicalities of their day-to-day lives and help them build independence, flexibility, security and confidence.

In 2020, Finance Women closed it’s financial planning services and focused its efforts on the delivery of financial education and coaching services to best meet client needs. Rhiannon regularly writes on key financial topics for women, with a number of articles appearing in the press and she is a sought after speaker on a range of financial literacy topics. We are always looking for innovate ways to engage women (and men) to become more confident in their financial affairs.

We are committed to providing

  • A range of options for ongoing financial education and coaching so that you become more comfortable and confident with your finances.
  • Transparency and certainty over the cost of the services you receive, you’ll know and understand the costs before you incur a fee so you decide whether to proceed and which services you choose.
  • A supportive and inclusive environment for you to explore your goals
  • Partnerships with associated trusted professionals to help you get any specialist help that you need.
  • A relationship that keeps you in control of your financial decisions. We walk beside you to help you make the right decisions for you.

Rhiannon Robinson – Director

Rhiannon is a highly qualified financial services professional, she holds a Bachelor of Commerce (Finance) and Bachelor of Science (Psychology) from the University of Melbourne, Advanced Diploma of Financial Services (financial planning), Certificate IV in Workplace Training and Education, Certificate IV in life coaching and a Masters of Business Administration from the Melbourne Business School. .

Throughout her career Rhiannon has gained experience across investment banking (Goldman Sachs UK), retail banking (NAB), wealth management (MLC) and not-for-profit super funds (VicSuper). She has seen financial services from a variety of perspectives from the back office, to the front line and management.

While Rhiannon had been working in financial services since 1999 and was a practicing financial planner between 2002-2019, it was the return to study in 2011 that started her thinking about how financial services could and should be different. By 2015 she was ready to do something about and her vision for Finance Women to empower women through financial education and coaching.

Outside of work Rhiannon is a keen, though largely inattentive gardener, she loves to cook, paint. Crime fiction and period drama on the page or the screen are a welcome indulgence and lately she’s been loving a wide range of podcasts from economics, mystery, history, politics and comedy. Home life is understandably controlled chaos as the mother of one boy and two girls. When not transporting children to sporting events or battling bedrooms to be tidied they love sitting down to board game. Recently Rhiannon has taken a strong interest in promoting sporting opportunities for women and girls. Much to her own surprise she has started a local women’s cricket team. Catering for women who had never played cricket before. They are having a riot of a time, though they still don’t know their silly mid-offs from their rather fine legs.

What Our Client Say

  • "Rhiannon is a good listener and doesn't push a package or pre-set view of things."

    Christina age 57
  • "Rhiannon was very professional but friendly and approachable at the same time. She took time to answers my questions and understand my specific situation. "

    Carole age 40
  • "Rhiannon was very friendly, knowledgeable and non-judgemental. She gave advice that was practical, straightforward and met our varying levels of understanding in different areas. Thanks Rhiannon! "

    Claire age 32
  • "Rhiannon is very friendly and seems very genuine and I liked that."

    Cara age 44
  • "Rhiannon was very helpful- informative and friendly - I will definitely be using her services in the future. What I would tell other people who were thinking about using the service? – That it is well worth it."

    Sue age 59
  • "(Rhiannon had a) very thorough and understanding of my needs and wants. I feel more secure about my future."

    Rebecca age 39
  • "If you were to describe our meeting to a friend what would you say? Clear outcomes set, checked my expectation, relaxed, informative, my questions were answered."

    Jo age 66
  • "Rhiannon really listened to me, and I felt comfortable that she ‘got’ me and understood my goals and values. It was a fun session stimulating conversation about some of my most important needs and goals. Since then Rhiannon has spent a lot of time with me, in person, and via Skype and telephone, and she has really helped me get my head around some big decisions."

    Olivia age 50
  • "I specifically wanted to work with a woman. We are a same sex couple and I felt she was very understanding and gave us great advice. I felt she made the time to understand us as people and our ends for the future."

    Jennifer age 62
  • "Rhiannon took her time with us. She explained things several times and at no time was she judgemental because I did not get it the first time! "

    Jennifer age 62

Financial coaching for women

Female Financial Planner - like a chat with a trusted friend

Rhiannon Robinson specialises in financial coaching for women

Rhiannon Robinson - Female Financial Planner
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